Why Hyderabad is a Paradise for Fashion Designers?A close encounter with Hyderabad as a city takes one to the narrow by-lanes showcasing its ethnic culture on one hand and swish shopping arcades lined with exclusive designer wear on the other hand. In its present context, the city offers a rendezvous with the scintillating fashion trends dotting its markets. It showcases the transition of Hyderabad from a royal entity to a pulsating city buzzing with the fashion like never before.
In its transitional years, Hyderabad has contributed its large bit to Indian fashion industry throughits leading fashion designers and institutes making it big globally. The city has produced some of the most talented couturiers of the country including Archana Rao, Anushree Reddy, Asmita Marwah, etc. These names are enough to prove the prowess of Hyderabad to enter the global fashion scene with a bang. These designers are backed by their formal training at the leading fashion design institutes of the city and leading events like Hyderabad Fashion week.
Famous Fashion Designers from HyderabadIn the recent times, some of the designers from Hyderabad have earned great accolades for their creative instincts. These designers includes the names like:
Anushree ReddyShe started her own design label, Anushree Reddy in 2010 after a stint as a fashion edotor for a leading lifestyle magazine. Designs of Anushree Reddy are showcased at events like lakme Indian Fashion Week as well. She beautifully mixes Indian ethnic designs with soft pastels and elaborate silhouettes in her creations.
Shilpa ReddyShe is a celebrated designer of South India having an enviable clientele in Bollywood as well. Her designs reflect her Hyderabadi connection with intricate hand works and traditional fabrics extensively used in her collections.
Archana RaoThis talented designer has a line up of celebrities donning her creations. She has showcased her designs at some of the most illuminating ramp shows across the world. Her clothes have minimalistic designs enriched by sophistication and modernistic cuts.
Fashion Events Promoted in HyderabadThe leading events like Hyderabad Fashion Week make this city the hub of contemporary fashion. This event gives a platform to the young and budding fashion designers of the city. In the past years, HFW has created many landmarks of success for the local designers. The famous couturiers of India also attend and showcase their latest collection at this event. These leading names include Neeta Lulla, Anju Modi, Pria Kataria Puri, Shaina NC, Nishka Lulla, Shilpa Reddy, Abdul Halder, etc.
Apart from this, there are other reputed fashion events also taking place in Hyderabad to take its fashion industry on a new high. These fashion events pose an excellent opportunity for the fresh talent of this city. The designers present ethnic collections along with western designs at these fashion shows to display their versatility and ability to work on every style and category.
Shopping Spots for Fashion Designers in HyderabadAlmost every leading fashion designer of the country makes sure to visit the crowded bazaars of Hyderabad to complete their shopping. The markets of this city are loaded with intricate gota laces that are the unique identity of its ethnic couture. The most popular local market for gota shopping is Laad Bazaar. The streets of this bazaar near Charminar are lined with shops selling beautiful designs of zari and gota laces hand made by the local artists.
The Nizams of Hyderabad are known to share a love for this glorious art that flourished here in the Mughal era. During those times, zari and gota was made from pure gold and silver strands for royals but with times, they have been replaced by synthetic materials, sequins, stones, kundan, beads, velvet, etc. The oldest shop for gota in Laad Bazaar is Kasat that is a 60 years old entity in the city. Other famous shops are New Sultan Zari Palace, Kamal Zari, Shri Mahima Fancy Store, etc.
The other famous markets for gota and zari lace shopping in Hyderabad are Sultan Bazaar, Begum Bazar, and Badi Chowki. Both these markets are quite popular among the local as well as leading fashion designers. In these markets of Hyderabad, you can spot the famous fashion designers with their entourage finding the beautiful raw materials for their upcoming designs. The city is a haven for fashion shoppers not only due to its laces and fabrics but also the delightful accessories like bangles as well as traditional jewellery being sold here.
Success of Boutiques in HyderabadThe city of Pearls has some of the most illustrious names of fashion 8induistry running their official stores or selling through the famous boutiques. The boutiques like Elahe, Monk, Patterns, Golden Threads, Anahita, Anagha, and those in Abids are enough to prove the point. At these boutiques, you can shop for exclusive designs from designers like Tarun Tahilaini, Manish Malhotra, Sabyasachi, Anju Modi, etc. These boutiques are flocked by the fashionistas of this city as well as leading celebrities from Tollywood who love to flaunt these designer dresses at leading Page 3 events.
Presence of Tollywood in HyderabadThe active presence of cinema in Hyderabad city is also a factor influencing its popularity among the fashion designers. The city is a paradise for aspirants who want to enter the world of fashion through Tollywood. It has the largest film studio, Ramoji Film City along with many leading film makers. This calls for increasing demand of fashion designers for creating the stylish looks of lead actors in the movies. All these factors influence many designers to showcase their designs at the boutiques and ramp shows in Hyderabad.
It goes without saying that fashion and cinema has a long association. The styles promoted in films are blindly followed by the fashion enthusiasts and they become a cult of fashion for them. As such, the presence of such whooping film industry also gives a boost to fashion scene of this metropolitan.
These are the factors that Hyderabad the true paradise for the budding as well as established fashion designers of the country.
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