'Gunnam Associates', a partnership firm, was founded in 2011 by Venkat Gunnam and Satya Devi to undertake business studies assessing market opportunities, competitive intelligence studies, epidemiology studies, etc. The firm's first and only client then was Datamonitor PLC (now part of Informa PLC), undertaking projects in the healthcare domain. One of the successful projects that was executed then included 'Biosimilars Tracking' in the background when the EU and US regulations were evolving. In the second quarter of 2012, while pitching for a market research opportunity to a group of non-resident Indian physicians, Venkat Gunnam received an opportunity to establish an online healthcare platform for healthcare stakeholders in India.